Clubs, Pubs and Nightclubs
SMS marketing is the ideal marketing tool for clubs, pubs and other
licensed premises. Promotions, offers and news can be sent to customers
in an instant. Messages will be received by targeted individuals and,
because mobile phones tend to be carried on the person, they will be
read with minimal delay. SMS marketing is very cost-effective, working
out at a fraction of the cost of a phone call. Its cost is unbeatable
when compared with posters, mailers, press or broadcast advertising.
Many managers of licensed premises have found for themselves the
benefits of using SMS marketing.
Sales Promotions
Every week or so send your customers information on drinks promotions,
quiz nights, bands or other entertainment. You may also like to offer
free entry for customers who show staff the promotional text message.
Lead Generation and Text Club
0800Local.com
offers a free service to allow you to set up a text
club that new members can join by simply sending a text to your number.
Mark Hughes, landlord of the Dog and Partridge, Oldham , said: 'Other
forms of promotion haven't worked but this has. It's very easy to use
and can't really fail. If you stick a letter through a door, it goes in
the bin. You put a poster up, it gets ignored. A text message is so
immediate and even if your customer decides to delete the message, he's
still read it!'
Jimmy Sykes, promoter of the Reading Rooms music venue in Dundee , said:
'I'd rather have 1,000 mobile phone numbers than 1,000 posters! Texts
are a lot more personal and they go right to source.
'We find people are happy to provide their mobile phone numbers. In
fact, customers often pass the offers on. Those already on the list will
show the message to their mates, who then sign up to get the offer
themselves.
'It's great! Not only do people invite us to market to them, they feel
like they're part of a community, which is great for a live music
venue.'