Financial Services text marketing can boost your business
Retention Programme
To retain existing customers, you probably send a retention mailing and
follow up those who do not respond with a telephone call closer to their
renewal date. Sending a text message a few days before may save you
money. The text would follow up on the mailing and drive the customer to
call, thereby significantly lowering your outbound call costs with
minimal resources.
Cross Sell and
Acquisition Campaigns
SMS marketing can be used to support other marketing initiatives, either
as a teaser or as follow-up activity.
Customer Relationship
Management (CRM)
SMS marketing is a very personal and cost-effective way of keeping your
customers informed and engaged. SMS Marketing could be systems driven
and incorporated at certain key stages in your customer's journey. For
instance, a text could be sent automatically when a customer's mortgage
has been agreed with the objective of getting the customer to phone in
to proceed. This would be good customer service and save your staff
having to make several calls to contact the customer.
Text To Win
Competitions
To acquire your customers' renewal dates and mobile numbers, run a Text
To Win Competition using your unique Use 0800Local.com
number. For a chance to win a prize, your customers
simply text your number and their home or motor renewal date to a five
figure phone number - and both pieces of information are automatically
saved into your private account on our system, ready for exporting.
Drive Web Traffic
Use SMS marketing to let customers know about new offers or information
available online and drive them to your website.