Read what people say about SMS Marketing?
- SMS marketing is cost-effective.
I have a sandwich shop in Dorset and set up an SMS text club
for our lunchtime customers. They receive text messages from us every
week or so saying "come in today and get 50% off with this message" or
a free drink. We can draw in a lunchtime crowd 3 times greater than
any other time. It is a talking point too, giving me an opportunity to
meet my most regular customers.
Where else can you instantly contact groups of customers who have chosen to hear from you - all for just a few pounds!??
At first I was a little worried about texting my customers because I thought it would be intrusive, but it's not like that. People love the service! - Opportunities now exist that were never before possible. I have a tax refunds business and I am able to send out reminders to customers to return claim forms. This saves me time and money and because people carry their mobiles on them it is highly effective. I regularly have customers texting me straight back to say the claim form is in the post, how cool is that.
- SMS marketing is immediate. I publish my free "text number" on posters around the pub, on cards on all the tables, right across the top of the bar, in the newspaper... even on the toilet door! People just text in and join the club. We have a pen & paper on the bar too and customers write their numbers. I then just add them to the lists manually. I never imagined just how powerful SMS text would be - I worried at first that people would find it intrusive. However, it has been VERY well received. I send out messages approx every 2 weeks to my list of over 200 customers and growing!
- SMS marketing is high reach. We have been able to provide our customers with up to date information on our special offers and as such text marketing has been worth every penny. The response from our customers has been extremely good and we have found that friends of our customers have asked for their numbers to be added to our database. Not only do we make extra sales, but it generates a good relationship between us and our regular customers. As soon as our text is released, we start to receive telephone calls. The value for money is well worth it.